Apps built by hand,
with your full attention.
I'm Sun Choi — an independent product builder. No account managers, no juniors, no handoffs. You get one person who designs, codes, ships, and replies the same day.
Five apps. Three sites.
One pair of hands.
Attention. Speed.
Ownership.
Big agencies sell hours and process. I sell focus. The trade-off is small: I can only build a couple of things at once. The upside is everything else.
Attention
You don't get an account manager or a junior. You get me — the same person designing the screens, writing the code, and answering your messages. I take on two clients at a time, max.
Speed
Solo operators have one cost advantage: zero coordination overhead. No standups, no Jira tickets, no design-to-eng handoffs. A change you ping me at 9 is in production by lunch.
Ownership
Strategy, design, code, paywall, growth — one throat to choke when something breaks. Also: less tends to break, because the same person built every layer.
Start a
conversation.
Tell me what you're building. If it's a fit, I'll send back a short Loom on how I'd approach it and propose a 15-minute call this week.